Projects & products

Built MockLand as a tool for students learning API development. The idea was simple: give new developers a place to mock APIs and practice without needing a backend. Sometimes the best developer tools are the ones that remove barriers to learning.

Led a team building Mecca's microfrontend platform with React and .NET. Architected the system for modularity -- each app could be developed and deployed independently. Focused on performance optimization, code quality through reviews, and keeping a complex multi-team system manageable.

Led the engineering effort to build a custom tablet application for Australia Post stores. Designed the architecture, coordinated across teams, and shipped a tool that store staff actually use every day. The goal was simple: make in-store operations faster and less error-prone. We hit both.

Led the re-platforming of the Lexus Australia website. Built a design system, overhauled the technical infrastructure, and shipped a modern platform that matches the brand's premium identity. Lexus expects precision in everything -- the engineering had to match.

Led the re-platforming of Toyota Australia's website. Built a design system on Sitecore, coordinated cross-functional teams, and shipped a platform that serves millions of Australian car buyers. The challenge was keeping brand consistency while modernizing everything under the hood.

Led the replatforming and rebranding of Mazda's Australian website. Not just a technical migration -- we rebuilt the digital experience to match Mazda's updated brand identity. Coordinated across design, content, and engineering teams to ship a platform that looked great and performed well.

Built and optimized software systems for BetEasy's online betting platform. Architected reliable backend systems, mentored engineers, and worked across teams to keep technical decisions aligned with business goals. Fast-paced environment where performance and uptime were everything.

Built and maintained high-performance systems for Sportsbet's platform. Architected scalable solutions, mentored junior engineers, and drove engineering quality through code reviews. In a betting platform, reliability isn't optional -- downtime during a race costs real money.

Led engineering at RSRastak. My job was to connect business goals with technical execution -- understanding what stakeholders actually needed, then making sure the engineering team could deliver it. Good leadership at this level is about removing ambiguity, not adding process.

Led the engineering team at HUM. Designed scalable solutions, optimized performance, and drove the team toward shipping quality work consistently. Leadership here meant being hands-on with the code while also setting the direction for the team.

Led engineering at ICP Apps. Beyond writing code, I focused on aligning the team around shared goals, making strategic technical decisions, and mentoring engineers. Ownership was the key principle -- every engineer owned their work end-to-end.

Led the engineering team building the MySumoSalad app. Shaped the technical direction, mentored the team, and shipped features that improved the ordering experience. Good food apps have one job: get out of the user's way. That was our north star.

Built backend systems and workflow tools at Workfast. Designed performant architectures, implemented optimization algorithms, and integrated new technologies. Engineering in workforce management means your software directly affects how people work every day.

Built the backend systems powering Tik8 using PHP, Laravel, CakePHP, and Angular. High-traffic ticketing platform -- the kind where a slow query on event day means lost revenue. I focused on making the system fast, reliable, and scalable under pressure.

Built and enhanced Zupply's applications using React and Redux. Focused on creating responsive interfaces and optimizing performance. Clean state management was critical -- Redux gave us predictability, but only if you structure it well.

Taught free programming courses on Maktabkhooneh, Iran's largest online education platform. Over 10,000 students enrolled. This was a historical teaching engagement and the course content is no longer actively maintained. Teaching forces you to truly understand a topic -- if you can't explain it simply, you don't know it well enough. These courses covered everything from frontend basics to full-stack development.

Ran frontend development workshops at MAPSA for students breaking into tech. Taught HTML, CSS, JavaScript, and React. The goal wasn't just to teach syntax -- it was to help people think like engineers and build confidence in solving problems.

Led projects for Lexus, Toyota, and Australia Post at IE Digital. Coordinated cross-functional teams, maintained quality across deliverables, and focused on building digital experiences that actually serve the end user. Agency work teaches you to ship fast without cutting corners.

Co-founded PersiaJS, a JavaScript community and education platform. Designed courses, mentored developers, and helped build a community of engineers passionate about the web. Teaching and community building taught me as much as any engineering role -- you learn by explaining, and you grow by helping others grow.

Built multiple websites for the university while still a student. Balanced engineering work with coursework -- developed tools and platforms that improved access to information for students and faculty. This was where I first realized I could build things that people actually use.

As CTO, I oversaw the entire technical operation -- architecture, team leadership, and product delivery across dozens of projects. We worked with PHP, JavaScript, and a wide range of tools depending on what each client needed. Running the tech side of a consultancy means making fast decisions with incomplete information, and being right enough to keep shipping.

Built and optimized the backend for NetBarg using Yii, CakePHP, and PHP. Created APIs, managed data flow, and worked closely with the frontend teams using React and Angular. When you're handling millions of daily users, every database query and API response time matters.

Worked across the full stack at PersianGig -- Angular, React Native, and React. Built and maintained web and mobile applications, bridging frontend and backend to deliver seamless user experiences. This role sharpened my ability to see the whole system, not just the layer I was working on.

Led diverse projects at RoundTableApps -- from financial analytics platforms to IoT integrations for smart homes to a healthcare monitoring mobile app. Each project was a different domain with different constraints. That variety made me a better engineer.

Built the company website on WordPress with the team. Planned, designed, customized, and tested everything. My first real project -- simple scope, but it taught me the full lifecycle of shipping a product from idea to production.